Project Sales & Marketing

Savills Residential has built up an extremely strong sales department including dedicated teams for sales management, client management, direct sales, project marketing planning & implementation, high net worth individuals sales team, predevelopment advisory and sales administration

What do we do?

Our services to developers are specifically tailored to each project and may include:

• Market research
• Competition analysis
• Detailed buyer demand analysis 
• Detailed SWOT analysis of location and existing plans
• Target market analysis, characteristics and demographics
• Project positioning
• Project identity & brand concept
• Layout design recommendations
• Unit mix recommendations
• Pricing & sales phasing policy
• Tailored marketing strategy and budget
• Marketing management & implementation
• Marketing collateral development
• Commercial sales strategy
• Sales management & operations
• Sales contract advisory 
• Sales contract management administration

How do we work?

By having a structured team and process we are able to offer a full and complete service to residential developers. Through our experience in large numbers of sales we are able to clearly advise developers on market trends, changing buyer demands and the most effective market strategies.

Who do we work for?

We work with a wide range of residential developers and investors.


Key contacts

Neil MacGregor

Neil MacGregor

Managing Director

Savills HCMC

+84 28 3823 9205